We can’t deny the sudden sky-rocketing increase in the demand for animal print. It was one of the most popular trends on and off the runway at all the Summer/Spring 19 shows.
The luxury clothing brand; Chanel, ahead of its pre-fall 2019 Metiers d’Art show in New York’s Metropolitan Museum of Art, has said it will no longer use exotic skins in its future creations.
You are probably wondering what are exotic skins? The exotic skins in question include crocodile, lizard, snake, stingray and fur, of which the brand uses very little. This decision was reached due to the fact that it is becoming increasingly difficult to source skins that meet the house’s quality and ethical standards. Bruno Pavlovsky, the president of Chanel fashion said; “There is a problem of supply and that was not Chanel’s business anyway.” He continued to say: “We did it because it’s in the air, but it’s not an air people imposed to us. It’s a free choice.”
Chanel is the first luxury brand to join the likes of Asos, Nike, H&M, Puma, Arcadia Group and L Brands, which have already banned exotic skins from their product offering. Although the likes of Armani, Coach, Versace, Michael Kors, Gucci, Burberry, John Galliano have pledged to halt the use of fur, but however, they have not made the leap to include skins in their entirety.
Chanel will now shift attention to the research and development of materials and leathers generated by agri-food industries. “The future of high-end products will come from the know how of what our atelier is able to do” Pavlovsky continued.
It might, however, take time for existing products in exotic skins to leave Chanel’s distribution network entirely (just incase you see a Chanel merchandise in exotic skin print).