Shopping for a new smart phone? Having captured over 50% of the smart phone market in Africa, chances are you’ve looked at a TECNO Mobile phone. Here’s how they did it.
Revealing their approach, Mr. Vane Ni, Director of Marketing TECNO Mobile said, “We understand the peculiarity of the African mobile market and using global best technology, we always strive to deliver mobile solutions best suited for African states, peoples and cultures. Our maxim is at the core of all our mobile innovations.”
TECNO Mobile stormed Africa entering the OEM (original equipment manufacturer) market at a time when top two global players NOKIA and SAMSUNG controlled nearly 80% of mobile shipments to the continent between them.
The game changer was the ingenious first dual SIM mobile phone, T780 from TECNO. Fast forward 7 years from 2007, after the launch of the T780, to 2014 and top OEM vendors are astounded as TECNO’s smart phone sales figure hit 45 million units at the end of Q4 2014 making the Chinese OEM vendor Africa’s No1 smart phone vendor.
A July 2015 report from The Guardian placed the combined smart phone shipment share of SAMSUNG, TECNO and Apple in Africa, Q1 2015 at 55%. This puts TECNO mobile products, once again, head to head with the world’s best and this time the OEM giant has adopted a different market strategy to stand out in the competition.
“At TECNO Mobile, our reinvigorated goal is to be seen as the leader in mobile entertainment and our strategy is to target specific needs of different market segments with tailored products. For instance, this year we’ve launched our flagship music phone and camera phone, TECNO BOOM J7 and CAMON C8 smart phones which are targeted at music lovers and picture aficionados. From our standpoint, every key smart phone feature that end users enjoy, should have a TECNO smart phone that is optimized to give the best experience of that feature in the market.”
They also have the audiophile in mind. TECNO Mobile sees the bigger picture where smart phones will serve as the sole source of entertainment for millions of Africa’s highly mobile city-dwelling youths and have tailored its smart phones to be the source of their entertainment.
“The new generation African mobile end user enjoys his/her music and/or movie content on his/her smart phones and this is owing to advancements in technology that have seen high quality display on smart phones and more video playback time.”- Mr. Jesse Ogunhemin, Head of digital marketing TECNO Mobile Nigeria.
They haven’t forgotten the photo lover either. TECNO has impressed mobile end users with the CAMON C8, its flagship smart phone that boast low light cameras with dual LED flash.
The TECNO PHANTOM class of TECNO premium flagship smart phones bring together all the key features other TECNO smart phones like low light camera and superlative music reverberation stereos in one elegantly crafted smart phone.
The New TECNO PHANTOM smart phone was launched on Wednesday 16th September, 2015. This flagship spots TECNO Mobile’s first fingerprint sensor.
With millions of satisfied customers, the new TECNO PHANTOM smart phone is sure to be a hit.