Half The Smart Phones In Africa Are A TECNO Mobile Device!

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Shopping for a new smart phone? Having captured over 50% of the smart phone market in Africa, chances are you’ve looked at a TECNO Mobile phone. Here’s how they did it.

Revealing their approach, Mr. Vane Ni, Director of Marketing TECNO Mobile said, “We understand the peculiarity of the African mobile market and using global best technology, we always strive to deliver mobile solutions best suited for African states, peoples and cultures. Our maxim is at the core of all our mobile innovations.”

TECNO Mobile stormed Africa entering the OEM (original equipment manufacturer) market at a time when top two global players NOKIA and SAMSUNG controlled nearly 80% of mobile shipments to the continent between them.

 

The game changer was the  ingenious first dual SIM mobile phone, T780 from TECNO. Fast forward 7 years from 2007, after the launch of the T780, to 2014 and top OEM vendors are astounded as TECNO’s smart phone sales figure hit 45 million units at the end of Q4 2014 making the Chinese OEM vendor Africa’s No1 smart phone vendor.

A July 2015 report from The Guardian placed the combined smart phone shipment share of SAMSUNG, TECNO and Apple in Africa, Q1 2015 at 55%. This puts TECNO mobile products, once again, head to head with the world’s best and this time the OEM giant has adopted a different market strategy to stand out in the competition.

“At TECNO Mobile, our reinvigorated goal is to be seen as the leader in mobile entertainment and our strategy is to target specific needs of different market segments with tailored products. For instance, this year we’ve launched our flagship music phone and camera phone, TECNO BOOM J7 and CAMON C8 smart phones which are targeted at music lovers and picture aficionados. From our standpoint, every key smart phone feature that end users enjoy, should have a TECNO smart phone that is optimized to give the best experience of that feature in the market.”

They also have the audiophile in mind. TECNO Mobile sees the bigger picture where smart phones will serve as the sole source of entertainment for millions of Africa’s highly mobile city-dwelling youths and have tailored its smart phones to be the source of their entertainment.

TECNO BOOM J7 comes with a pre-installed music app, Boom player that gives users access to local and international hit songs. Users can organize, download or stream selected music, content on Boom player is paid for.
TECNO BOOM J7 comes with a pre-installed music app, Boom player that gives users access to local and international hit songs. Users can organize, download or stream selected music, content on Boom player is paid for.

 

TECNO Mobile Music

 

“The new generation African mobile end user enjoys his/her music and/or  movie content on his/her smart phones and this is owing to advancements in  technology that have seen high quality display on smart phones and more video playback time.”- Mr. Jesse Ogunhemin, Head of digital marketing TECNO Mobile Nigeria.

They haven’t forgotten the photo lover either. TECNO has impressed mobile end users with the CAMON C8, its flagship smart phone that boast low light cameras with dual LED flash.

TECNO Mobile Camom

TECNO Mobile Camom camera lens

 

The TECNO PHANTOM  class of TECNO premium flagship smart phones bring together all the key features other TECNO smart phones like low light camera and superlative music reverberation stereos in one elegantly crafted smart phone.

The New TECNO PHANTOM smart phone was launched on Wednesday 16th September, 2015. This flagship spots TECNO Mobile’s first fingerprint sensor.

TECNO Mobile Phantom

 

 

With millions of satisfied customers, the new TECNO PHANTOM smart phone is sure to be a hit.

 

 

 

65 COMMENTS

  1. It is very hard to tell, because most users of TECNO phones assume they are among the very few who have discover the new things happening at TECNO, till they look around, and realize TECNO Mobile has completely changed the game. I use a TECNO Phantom 5 myself, and I can say so far, that it is a truly packed device at a shocking price for the value it delivers.

  2. Not impossible, Tecno mobile has come a long way. I was opportune to use the Camon C8 and phantom 5. Believe me they are great devices.

  3. If you love to touch go for Tecno they are really smart and are awesome. I have 3 Tecno devices and all of the are working fine. Nokia provides only restrictive screens which are for those who have never used touch phone before.

  4. I have fallen in love… Yeah sure I’ve had Nokia and Sony Ericsson
    But I’m telling you Tecno is the best. Affordable, great design, easy to use and the touch is awesome!
    I love my Phantom5!

  5. The Tecno Phantom is the best phone I have ever owned it runs extremely well and has taken more beatings than any other phone I have ever owned I is just awesome! TECNO RULES

  6. This is domination. I wished a Nigerian brand like Solo did something like this but I really applaud Tecno for coming in and creating jobs and also bringing something of quality to the market.

    • Yes. Agreed. Solo being Nigerian I always cheer for but it is hard not to notice how much Tecno is improving and putting it’s African consumers first. That front camera thing with the flash is also pretty cool on the newer Tecno phones.

  7. The Tecno Phantom P9 is the best phone I have ever owned it runs extremely well and has fallen more than any other phone and its still working perfectly!

  8. This is almost a year and it still stands. Tecno mobile has further increased their hold on the African mobile market while making a foray into the Asian market too

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