More Than Just A Picture: Ibukun Williams x Noble Igwe

Noble Igwe

This article has been long overdue as we worked on this project for what feels like ages ago.

One Sunday evening, Noble called and mentioned he was having a shoot somewhere in Magodo and I should be a part of it. For some reason I didn’t ask for details because it’s work and I know what’s expected of me. Little did I know we were headed to Ibukun Williams’ studio.

I’ve known Ibukun Williams for about 7years and have always thought him a creative (read as “man of many talents”). From my very distant knowledge of him, he was an engineer, amazing dancer and badass photographer. During this project I decided to get to know him a bit more and find out the “Ibukun Williams Story”.

Ibukun describes himself as first an African, an entrepreneur, reader and artist who expresses his art currently through photography. When asked about his “move” from engineering to dance and now image creation, Ibukun mentioned he’s always had a curiosity for how the world works. He has also always had an interest in music and found out dance was his way to connect to the sound he heard. Photography on the other hand he sees as, “a weapon, a means to an opinion, an idea I, as a Visual Artist am trying to express”. And the ability for him to create a piece of work that connects to both the artist and viewer is something he can’t help but love. Even more interestingly, he sees the art as a tool in guiding and designing the opinion of a society.

So many times, I’ve heard people fuss about their photography gear but to Ibukun Williams, “photography is an ideology, the camera is just the tool”. Further probe into this issue however showed that his choice of gear (a professional camera or his mobile phone) is based on the subject he chooses to shoot per time. When focusing on the innocence and realism of the environment, he rather uses his iPhone as it takes away the attention and potential security issues he might face. He shoots a lot of lifestyle images with his phone and even has an Instagram page dedicated to this. However, when he wants to shoot subjects that require  more flexibility from a technical ability point of view, his professional camera is his go-to.

Lifestyle by Ibukun Williams – Shot on iPhone
Ibukun Williams
Lifestyle by Ibukun Williams – Shot on iPhone

Generally through his art, Ibukun Williams wants to inspire people on different levels, from aspiring and working visual artiste, to people who may be unaware of a lot of beauty in the world that passes them by. According to him, “I want to fill minds with beauty and pride for our immediate world. I would really want to impact via my images”.

This made  me curious as to what story he was trying to tell with the shoot with Noble Igwe and how each look helped in achieving that. From the shoot, Ibukun Williams and Noble Igwe created 2 looks; HUE and BETWEEN.


“I started the message behind this image with a statement from Frederick Douglass, someone I think we should read about. Hue technically would mean the form or shade of colour, or the scent, form or shape of a person’s character. With HUE I was trying to explain generally that our opinions, choices and beliefs may just be HUE’s of our environment and we mostly likely will take that form and shape of what our society has given us and what we are generally exposed to both within our immediate environ and from external influence that determines a lot of our choices unknowingly to us. This was basically a shade(hue) of my many thoughts and opinions.”

Noble Igwe



“I was bringing awareness to the disparity of opinion as likened to the disparity in black and white. I was expressing an idea that; inasmuch as we believe in whatever we believe in, other societies may just be living on a different set of rules. These opinions not just extremely apart but are different as in the different grey levels in a black and white image. The look was perfect I just needed to capture it properly”.

Ibukun Williams

See full collections from the shoot;

Noble Igwe Noble Igwe Deola Aromiwura Deola Aromiwura Deola Aromiwura Noble Igwe Ibukun Williams Deola Aromiwura Noble Igwe Noble Igwe Deola Aromiwura Deola Aromiwura Ibukun Williams Deola Aromiwura Deola Aromiwura Deola Aromiwura Noble Igwe Noble Igwe Deola Aromiwura


  1. certainly like your web site however you have to take a look at the spelling on quite a few of your posts. Many of them are rife with spelling issues and I find it very bothersome to tell the reality on the other hand I will surely come again again.

  2. Great post. I was checking continuously this blog and I’m impressed! Very helpful information specifically the last part 🙂 I care for such information much. I was looking for this particular information for a long time. Thank you and good luck.

  3. Today, while I was at work, my cousin stole my apple ipad and tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is entirely off topic but I had to share it with someone!

  4. Hello there! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My web site looks weird when browsing from my iphone4. I’m trying to find a template or plugin that might be able to correct this problem. If you have any suggestions, please share. With thanks!

  5. Great post. I used to be checking constantly this weblog and I’m impressed!
    Very helpful information specially the closing phase :
    ) I deal with such information a lot. I used to be looking for this
    certain information for a very long time. Thanks
    and good luck.

  6. Have you ever considered writing an e-book or guest authoring on other websites?

    I have a blog centered on the same information you discuss and would love to have you share some stories/information. I know my readers would enjoy your work.
    If you are even remotely interested, feel free to shoot
    me an e mail.

  7. Woah! I’m really enjoying the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s
    tough to get that “perfect balance” between superb usability and visual appeal.
    I must say that you’ve done a amazing job with this.
    Additionally, the blog loads extremely quick for me on Internet explorer.
    Exceptional Blog!

  8. Howdy! That is kind of off topic but I want some aid from a longtime blog. Is it tough to setup your own blog? I’m not quite techincal but I am able to determine items out really quick. I’m pondering developing my very own but I’m unsure exactly where to begin. Do you may have any tips or ideas? Thanks


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.