Much Ado Over the Jenner Pimples

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Over the weekend Kendall Jenner’s manager Kris Jenner who is also her mom, hyped a jaw dropping personal announcement about her and praised her for being so “brave” and “vulnerable”. The Kardashian/Jenner mom said this would be her “most raw story in order to make a positive impact for so many”.

Fans were speculating and waiting for this “raw” big announcement which Kris said would be announced Sunday night. Her raw and personal announcement turned out to be her new campaign for the acne brand, the big reveal was just how Kendall struggled with acne and used Proactiv. What other day to announce this than the Golden Globes Award Night the exact day she was trolled over her spots after being photographed at this same Award Show last year. The skin care company officially revealed Kendall would be their new face.

In the ad, Kendall says “For me, I can honestly say that the magic was Proactiv, it’s a huge deal that I’m partnering with Proactiv, and I’m hoping that I can help people and show people that this is the way that I got clear and that , hopefully, this is the way that you can get clear.”

Fans were disgusted and labeled the over hyped announcement as a publicity stunt and a pathetic cry for attention.Twitter users were disappointed. Kendall got a lot of backlash  from Twitter after the announcement, and so far neither Kendall nor her mum have addressed it.

Kendall isn’t the first celebrity to endorse the anti-acne brand, Proactiv. She joins the likes of Justin beiber, Katy perry and Jessica Simpson who have all fronted campaigns in the past but none has made such wave as Kendall’s so I guess we can call this the most accomplished campaign of them all. Kendall, you’re doing amazing sweetie!

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