Rihanna Named Creative Director & Brand Ambassador For Puma

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Great news sport lovers, our fiercest icon of fashion and pop music, Rihanna has being just been named as a creative director and brand ambassador of sports brand Puma’s womenswear line.

WWD.com, reports that Rihanna is to oversee the sporting goods maker’s women’s line and as part of a multi-year partnership with the activewear firm she is also to take a hands-on approach with Puma’s fitness and training line, including apparel as well as shoes.

The 26 year old singer would be joining the likes of  with Jamaican sprinter Usain Bolt, the world’s fastest man, and football star striker Mario Balotelli, among others, as brand ambassador while also fronting Puma’s ad campaign for fall 2015.

The singer confirming this great news with these pictures on her Instagram.

http://instagram.com/p/wq5opFhMya/?utm_source=partner&utm_medium=embed&utm_campaign=photo&modal=true

http://instagram.com/p/wq5DCXhMxk/?utm_source=partner&utm_medium=embed&utm_campaign=photo&modal=true

http://instagram.com/p/wq4uQDhMxI/?utm_source=partner&utm_medium=embed&utm_campaign=photo&modal=true

 

On the collaboration, Bjorn Gulden, Chief Executive Officer Puma, says,

“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

 

 

 

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