Ghanaian-American designer Serwah Asante launched xo ASANTE in 2012 (originally called Rue 114, recently rebranded ) with the mission to provide a platform with “which to celebrate beauty and style at all sizes”. Her latest collection, African Barbie does that with bright colors and body conscious silhouettes.
Recently featured by Vogue Italia, Asante draws on her Ghanaian heritage and the vibrancy of African prints, and the energy of New York City to create fashion for women to channel the need “to be edgy, unique, powerful, and always feminine.”
This collection, which the label describes as “our version of a Barbie wardrobe”, call the African to mind with its tie dye patterns and floral prints. Non bright colors and versatile fabrics such as Lycra blend, neoprene, stretch cotton and organza give it a decidedly modern edge and makes for forgiving and flattering fit. Crop tops, midi body con dresses and swimwear are the stars of the show.
Styled with hats made in collaboration with Christy O Designs
and custom sneakers in collaboration with Helen
Hampton Designs, the lookbook shows of the labels fun approach to fashion and how well their pieces work on different figures.
Have a look
Photography – Ryle Watson
Makeup – Christopher Michael
Assistants – Kwesi Oku Ampofo, Yishu Lai
Models – Liris Crosse, IPM Models; Yewande Alaskan; Kes Adjekughele, E4 Model Management
Music (video) – I Can’t Wait by NuShooz, Atlantic, 1986.