My favorite celebrity couple, Kim Kardashian and Kanye West (yes! bite me), are the centrepiece of Balmain Men’s Spring Summer 2015 campaign. The duo who have been spotted rocking the brand’s high fashion pieces have remained permanently entwined with the fashion industry and this campaign cements that position.
Photographed by Mario Sorrenti and art directed by Pascal Danginin the photos, the couple share an intimate pose with Kim and Kanye in close quarters wearing pieces from the new collection.
Talking about why he chose Kimye, Olivier Rousteing said: ‘For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity-they are the new modernity. This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. This is a new statement for Balmain.’