Over the last few years, partly due to the impact of social media, the fashion world seems to have tuned into a ‘new’ fashion demographic: Muslim women and others for whom dressing conservatively is a religious or cultural choice (of course it’s not new, foreign bougie folks just merely discovered it).
With the rise of models such as Halima Aden, a Hijabi, who in 2016 drew attention for competing in a miss USA pageant and in 2017 became the first Hijab model to be featured on the cover of Allure magazine. Big brands like Nike and L’oreal also joined this long underrated and underrepresented niche by recruiting Hijabi’s such as beauty blogger Amena Khan.
Flick through the racks in a high street store, you’ll notice that wrist length sleeves and high necks have appeared on dresses, hems are a little longer, and corsets are showcased beneath polo necks and crisp,white shirts on mannequins. And all thanks to the rise of something called modest wear. Modest fashion in its own is a movement worth $44 billion thanks to Hijabis and Muslim influencers on the gram.
The term ‘modest fashion‘ is not to say every other woman is immodest, rather it is a niche fashion movement, different from most. They said, that many influencers such as Basma k, saufeeya Goodson, Dalal Al Doub have contributed immensely to the growth of modest fashion all over the world. As a result, Muslim women look to them for fashion inspiration just like other niche or more general fashion influencers.
Our Nigerian bloggers aren’t doing badly either. Thanks to them, its no longer uncommon to see Hijabi bloggers on our Instagram explore feed every now and then. Here are some bloggers you should follow for style inspiration:
Official Haddiee
At 20 Hadrat has amassed a large Instagram following in addiction to launching the first modelling agency Muslim women in Nigeria . Not only does she share style inspiration on her page , she runs her fashion label, Aradhya&Lenora .
Idayat Danni
Idayat embodies street style in her outfits. When she’s not styling the Bum bag trend in her outfits, she’s wearing a beanie on her Hijab and still manages to look flawless. I stan a fashion icon.
Hafymo
Hafsah Mohammed is easily one of the most popular names in nigerias modest fashion industry. She’s known for her love for high street brands such as Zara, ASOS and river island . Her signature look is a bun turbanon a pair of jeans and a statement top .
Samurai Hijabi
Working as project manager , ganiyat salami labib doubles as a fashion blogger at her free time. Her feed is work wear goals. As a matter of fact , if you’re seeking inspiration, you should totally check out her page , from blazers to clean cut cooperate pieces , samurai Hijabi embodies work wear style.
Maryam Salami
Maryam inspires upcoming bloggers by sharing blogging and business tips on her site . Furthermore, she runs a community platform to enable easier networking for Nigerian bloggers. Describing herself as #NotYourRegularHijabi, maryams feed is hip, classy and full of melanin goodness.
Not only are this fashion bloggers slaying, they’re furthering a huge style movement here in Nigeria where there is a huge need for it.
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