Why Nigerians are Obsessed with Mavin’s Rema

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When Don Jazzy announced that he and his brother, D’Prince, had signed on a new artiste to the Mavin family, we all collectively wondered, “Who is Rema?”

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Less than a month after this announcement, Rema has successfully put out one of the most played EPs in the country right now, dispelled all comparisons to megastar Wizkid, and cemented his position as one of the most interesting pop stars to watch this year.

His self titled EP which has only four tracks shot to the top of the charts as soon as it dropped, sitting comfortably at the top of Apple Music’s album chart, and his hit Afropop love dance party bop, Dumebi still sits on the top of the streaming platform’s Nigerian chart.

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While Mavin might have suffered huge losses with the exit of it’s First Lady, Tiwa Savage, whose recent deal with international record label Universal Music Group, led to her bowing out of her label of seven years. The Don Jazzy-led label seems to be kicking off its new phase with a bang, thanks to Rema.

The 18-year-old self-described Afro-Trap artiste, initially gained an audience thanks to his freestyles on social media, getting D’Prince’s attention, before the big guy himself, Don Jazzy. One thing that makes Rema a standout, is the braggadocious way with which he delivers his lines. For someone this young, it’s hard not to be impressed.

It also helped that in an overly saturated Afro-Pop industry, the young artiste is trying his hands at something different, and carving a niche for himself, going as far as infusing Bollywood sounds into his first track Iron Man (not really a nod to Tony Stark).

Even though his recent statement that Wizkid, Skibii and Reekado Banks sound like him might have resulted in some backlash, we still can’t help but stan this young king that definitely reminds us of a Bow Wow when he had braids.

If you aren’t hooked already, its high time you plug some Rema into your veins.

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