Fashion enthusiasts, media, creators and fans of both MISKAY and Hilda Baci gathered at the MISKAY flagship store in Lekki on Saturday, 14 March 2026, as the Nigerian fashion retailer unveiled its collaboration with the chef and entrepreneur.
The launch of MISKAY x Hilda Baci: The Signature Collection took place at the brand’s flagship store in Lekki Phase I, attracting an enthusiastic crowd, hosted by BBN’s Kola Omotosho, ready to shop and participate in the celebration. Music, food, drinks, and sweet treats greeted guests who arrived from noon until late evening.
Shoppers, friends, and fans moved through the store, exploring the displays, trying on pieces from the collection, and purchasing their favourites while enjoying the celebratory atmosphere alongside Hilda Baci. She showed off three looks from the collection throughout the day, and was busy manning the till, helping shoppers on the shop floor and taking pictures with fans.
The Signature Collection reflects Hilda’s personal approach to style - effortless, confident and feminine. Hilda and the MISKAY design team created a collection featuring 15 looks made to transition easily between day and evening while balancing elegance with comfort. The palette of earthy neutrals, black and white allows for seamless mixing and matching.
Co-founded in 2012 by Oluwaseun Akerele (Sean Ashley), CEO, and Kofoworola Ahmed, COO and Creative Director, MISKAY has grown into one of Nigeria’s most recognisable high street fashion retailers. The brand now operates stores across several Nigerian cities, including Lagos, Abuja, Ibadan, Port Harcourt and Benin City.
Following the successful launch event, shoppers can now explore MISKAY x Hilda Baci: The Signature Collection at all MISKAY stores, and online at the MISKAY website and through the MISKAY mobile app, which can be downloaded on both Apple and Android devices.
