Fun Fashion. Real Style 18 Jul, 2024

The Macallan Collaborates with Mai Atafo to Launch Classic Cut 2023 Release in Nigeria

L-R: Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi; Creative Director, ATAFO, Mai Atafo and The Macallan Brand Educator and Ambassador, Lagos, Daniel Atteh during the unveiling of The Macallan Classic Cut 2023 Edition at the ATAFO Studio, Lekki,

L-R: Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi; Creative Director, ATAFO, Mai Atafo and The Macallan Brand Educator and Ambassador, Lagos, Daniel Atteh during the unveiling of The Macallan Classic Cut 2023 Edition at the ATAFO Studio, Lekki, Lagos, on Sunday, May 12, 2024.

 

The Macallan Classic Cut 2023 Release, was unveiled at the ATAFO Studio in the heart of Lagos. The higher-strength single malt whisky is poised to deliver a full and heightened flavour experience. This exclusive release is part of an annual series that reaffirms The Macallan’s dedication to discovering the extraordinary and crafting whiskies of unparalleled character.

 

Crafted by The Macallan Whisky Mastery Team, the Classic Cut series showcases a distinctive range of whiskies, each year exploring different cask types to produce a new expression with its unique character. The Classic Cut 2023 reveals flavour notes of pear and elderflower with a light almond and rich vanilla pod. On the palate, it conveys sweet and creamy vanilla, juicy pears, and lemon peel with delicate oak.  

 

The exclusive launch was attended by a selected group of 20 guests who are lovers of whisky and fashion. The list included the likes of the Executive Director of Brands and Communications, Nosak Group, Eki Ogunbor; Head of Corporate Communications, Oando Energy Resources, Segun Obagbemi; and CEO, of Eton House, Francis Obazuwa, Award-winning Fashion Designer, Mai Atafo.

 

The highlight of the evening was the signature tasting experience led by The Macallan Brand Ambassador and Educator, Lagos, Daniel Atteh. Daniel guided the guests through an immersive and sensory experience, to nose the whisky and identify the flavours on their palette, drawing them into the luxurious artistry of The Macallan. Guests were treated to the tastings of The Macallan Double Cask 15-Year-Old, and The Macallan Double Cask 18-Year-Old. The Macallan Classic Cut 2023 Release was unveiled in grand style. The guests savoured its unique taste amidst soft music, documentary, and networking.

 

With a higher strength ABV of 50.3%, selected by the Whisky Maker as the optimum level to highlight interesting and unusual flavours for The Macallan, The Macallan Classic Cut is released on an annual basis and differs each year in ABV and tasting notes. However, each release demonstrates The Macallan’s continuous quest to seek out the extraordinary and offers a remarkable flavour journey of discovery.

 

Hammed Adebiyi, Brand Manager, Edrington Portfolio, Nigeria, expressed his excitement for this launch, stating, “We are excited to unveil The Classic Cut 2023 Release to our consumers in Nigeria and no better way than an exceptional evening with the guests.  The Macallan is inviting whisky lovers to savour another taste of our classic series, known for its exquisite craftsmanship, The Macallan Classic Cut.”

 

The Macallan Classic Cut 2023 Release epitomises the brand’s unrivalled commitment to the mastery of wood and spirit, a tradition dating back to 1824. Committed to sustainability, The Macallan aims to achieve net-zero emissions across all global operations by 2045, with a short-term target of reducing emissions by 50% by 2030. Prioritising sustainability and nature in every step of its whisky-making process, the brand sources its ingredients and materials locally and sustainably, ensuring a whisky ritual that honours tradition and the environment.

 

As the seventh edition in the Classic Cut limited annual series, the 2023 release celebrates The Macallan’s enduring commitment to seeking out the extraordinary, inviting enthusiasts on an experiential journey through flavour, aroma, colour, and texture.

 

 

About The Macallan

 

Founded in 1824, The Macallan is renowned worldwide for its extraordinary single malt whiskies. Their outstanding quality and distinctive character reveal the uncompromised excellence pursued by The Macallan since it was established by Alexander Reid, on a plateau above the River Spey in north-east Scotland.

 

In 2018, The Macallan opened a new chapter in its history with the launch of its award-winning Speyside distillery. Designed by internationally acclaimed architects to promote sustainability, the building takes inspiration from the surrounding ancient Scottish hills. It stands near Easter Elchies House, the Highland Manor built in 1700 which is The Macallan’s spiritual home and remains the heartbeat of The Macallan’s beautiful 485-acre Estate. Crafted without compromise.

 

Please savour The Macallan responsibly.

 

L-R: The Macallan Brand Educator and Ambassador, Lagos, Daniel Atteh; Award-winning Fashion Designer, Mai Atafo; Assistant Brand Manager, Edrington Portfolio Nigeria, Idorenyin Emmanson; The Macallan Brand Specialist, Omodolapo Olaiwole; Brand Manager, Edrington Portfolio Nigeria, Hammed Adebiyi and The Macallan Brand Specialist, Rasaq Makanjuola during the unveiling of The Macallan Classic Cut 2023 Edition at the ATAFO Studio, Lekki, Lagos, on Sunday, May 12, 2024.

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