Martell’s Swift Ones Campaign is about standing out, owning your authenticity, taking bold risks, and redefining what it means to pursue your dreams without apology.
While the heart of the campaign centered on the inspiring journeys of The Swift Ones, Young Jonn, Chef Eros and Timini Egbuson, each of them showed up for this campaign in styles that matched the audacity of their individual stories.
From their Swift Diaries episodes to their campaign photoshoots, every look served a purpose. Each outfit didn’t just complement their personality, it expressed it.
To see men’s fashion done so tastefully and intentionally is a truly rare and welcome sight.
Let’s take a closer look into the styles of each Swift One throughout the campaign:
CHEF EROS
Chef Eros mastered the Afropolitan style by fusing textured high-fashion pieces with bold traditional headwear and symbolic accessories, creating a distinctive, culturally-rich aesthetic.
TIMINI EGBUSON
Timini Egbuson showcased confident, contemporary luxury through bold textures, voluminous silhouettes, and essential high-end jewelry, defining him as a modern style icon.
YOUNG JONN
Young Jonn's "Jiggy" style is maximalist and daring, fusing oversized leather and sharp tailoring with electric colour and relentless diamond jewelry for a true rock-star aesthetic.
A special shout-out to every stylist, creative director, and fashion professional who worked on this campaign. It’s refreshing to see men’s fashion executed with such versatility and intention
Martell has always been known for premium craftsmanship and excellence and the fashion direction of the Swift Ones Campaign is simply another extension of that legacy.
Although the Swift Ones campaign may have come to close now, you can still watch all the Swift Diaries episodes on Martell Nigeria’s YouTube channel and experience the audacious stories of Chef Eros, Timini Egbuson and Young Jonn for yourself.
You can also join the conversation and share your own stories using the hashtags #MartellSwiftOnes and #BeTheStandoutSwift.
About Martell
Founded in 1715 by Jean Martell, Maison Martell is one of the world's oldest and leading international prestige cognac houses. The brand's three-century legacy is built on a foundation of audacity, craftsmanship, and a deep appreciation for cultural connection. In Nigeria, Martell has been a prominent player since 2012, operating under Pernod Ricard Nigeria to create premium experiences that bring people together. With a strong presence in Lagos, Abuja, and Port Harcourt, Martell continues to share its exceptional savoir-faire and celebrated spirits with connoisseurs across the country.
About Pernod Ricard
Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in the wine and spirits industry. Since its incorporation in 2012, the company has established a strong presence in the Nigerian market with a diverse portfolio of premium international brands, including Jameson Irish Whiskey, Martell Cognac, and Absolut Vodka. Rooted in the Group's philosophy of "Convivialité," Pernod Ricard Nigeria is committed to creating genuine human connections and shared experiences, while also championing responsible drinking and sustainability.
